2025
EdTech product
concept
about
Curiosity is what turns learning into something truly engaging. This concept explores a mobile app designed to provoke that innate human drive – to train curiosity itself, and reframe learning from obligation to desire: from have‑to to want‑to.
Project specifics
Educational products have already moved from long academic lectures toward microlearning – cut into as small chunks as possible. But even that doesn’t seem to help.

And there’s another problem. Learning relies on intrinsic motivation – you can’t force someone to learn. And intrinsic motivation heavily depends on curiosity – something that modern education doesn’t really cultivate.
One of the most persistent challenges in education is completion — getting learners to the finish line. And without actively cultivating curiosity, that’s unlikely to improve.

What’s more, the abundance of information at our fingertips — no longer requiring a trip to the library or a tedious lecture — has created the illusion that we don’t need to search at all. Just press a button, and all the wisdom of the world is yours.
What if there were a product designed specifically to train curiosity?
A space where you could: choose between general knowledge or applied expertise in a specific field; pick short courses in video, infographic, or text format and generate social‑media memes based on interesting facts you’ve discovered
Process
  • 01
    Analyzed research on motivation
    in education
  • 02
    Identified a compelling problem and conducted my own research
  • 03
    Formulated the core product hypothesis to address the problem
  • 04
    Developed the educational product concept
  • 05
    Submitted the concept to an educational innovation competition (2025)
  • 06
    Refined the concept based on feedback and industry trends
The concept is currently being refined so that, at least at the MVP stage, the service can be sustained with the help of AI agents — since a significant portion of expenses in such projects goes into content creation, especially expert‑level material