2024
Online wine
boutique
about
A project where the client had only a new logo – and from that, I had to build the entire website. Tipsy Wines is aimed at the U.S. market, offering not just an online store but also a wine club subscription and tasting events. A retro aesthetic was a natural choice – and it helped define the brand’s character.
Project specifics
The project combines an educational layer with a significant volume of content on product pages. To handle this, I integrated infographic elements – designed to stay consistent with the visual identity while remaining easy to automate. At the same time, the structure had to be intuitive and welcoming for users navigating complex information.
Process
  • 01
    Developed sketch options for
    key screens
  • 02
    Refined the web service screens based on the chosen concept
  • 03
    Designed the mobile version of
    the service
Product page
information‑rich: vintage, rating, origin, stock status, plus infographics covering tasting notes and more. I think the visual structure holds up well – thanks to color and typographic accents


Tastings page
includes a brief sommelier profile and upcoming events presented as cards with content designed to help visitors decide whether to book a ticket
Tasting detail page
explains what to expect, introduces the sommelier, and provides answers to frequently asked questions


Wine catalog
with a flexible filter system. On one hand, it’s fairly standard practice; on the other, given the overall styling, it offers a few interesting design moments worth noting
Mobile version