2019
NomadaState –
brand creation & identity
brand creation & identity
about
My experience in structuring both information and production workflows proved invaluable in my role as the ideator and creative director of a clothing brand. From the very start, I was responsible for the brand’s conceptual framework, the design, and the communication with manufacturing partners – including those overseas.
Project specifics
The brand was launched in a difficult period – so in addition to the usual challenges of clothing design, I also faced production and logistics issues with manufacturing in China.
I developed the legally protectable brand name, designed the logo, and wrote the core taglines. Later, with a designer and copywriter on board, we shaped a cohesive product identity and maintained a consistent Tone of Voice across all communications.
I developed the legally protectable brand name, designed the logo, and wrote the core taglines. Later, with a designer and copywriter on board, we shaped a cohesive product identity and maintained a consistent Tone of Voice across all communications.
concept
The brand emerged at a time of global change, when the phenomenon of digital nomads was becoming increasingly visible – active, free‑spirited people, moving between physical and virtual worlds, valuing quality and comfort. That’s how the name NomadaState came about – with all meanings of the word "State"
design
I was interested not only in the visual aspect of design, but also in the tactile experience – enhanced with functional improvements.
For example, I added a hidden pocket to the classic hoodie, lined with waterproof fabric. We worked with two main lines: a restrained, minimalist basic collection and a more vibrant, expressive line called "Unicorn"
For example, I added a hidden pocket to the classic hoodie, lined with waterproof fabric. We worked with two main lines: a restrained, minimalist basic collection and a more vibrant, expressive line called "Unicorn"
production
I oversaw the entire production process – from sampling to main production runs. With many items produced by international contractors, the supply chain was complex. It included manufacturing samples, coordinating the main production runs, quality control organization, logistics, and handling defect negotiations
Process
- 01Defined the overall brand vision and concept
- 02Developed the brand name and verified legal protectability
- 03Designed the logo and managed trademark registration
- 04Developed design concepts for the main collections
- 05Sourced suppliers, managed logistics, and handled budgeting
- 06Led the brand team, oversaw photoshoots and marketing
Freedom from place, things, and events – that’s what makes us digital nomads. From this state, our clothing was born. Designed to keep us moving, comfortable, and at ease anywhere. Clothes are no longer luggage – they live with us. On mountain trails, city streets, at a retreat, on a run – they belong everywhere. These are stories about the things we actually need.
